Published in Point Loma Life Magazine, April edition
Local Jewelry Shop With Unexpected Treasures From Around The World
Tucked away on the second story of the historic Winchester building in Coronado is a tiny gem of a store.
Dolores Forsythe's shop, d Forsythe Jewelry is a glittering shimmering jewel-box of exotic jewelry with an extra bonus; each piece has a fascinating story to tell.
Tables, armoires, and drawers overflow with hand-knotted strands of marble-sized pearls. Multi-carat semi-precious stones, citrine, , and amethysts are set in silver pendants and gold plated rings. Strands of unusual water-buffalo bone and horn hang from velvet bars. Delicate icons, charms and fetishes strung on leather are presented next to chunky turquoise chokers. Spiky twists of red coral are flanked by cords of colorful tribal beads and silver trinkets. And, oh yes, there is a bit of everyday bling thrown in for good measure. It would take hours to explore this tiny room's cache.
After traveling the world buying beads and jewelry from local markets and cottage industry designers Dolores opened her shop twelve years ago and the business has grown from strength to strength.
We asked Forsythe to tell us what has made this remote retail location such a success. She replied; "First of all when designing the location I wanted a salon-style atmosphere with lots of light and fresh air. I envisioned customers having a coffee or wine while enjoying the treasures from my travels. I wanted endless music, huge mirrors and to be able to bring my dog to work! And of course affordable amazing jewelry and accessories that were unique one of a kind not to be found anywhere else. We found it all, including hardwood floors, doors and friendly neighbors in our upstairs location on Orange Ave. a couple of blocks from the Hotel Del Coronado.
However, d Forsythe Jewelry is not just a fun shop; it is also the extension of Dolores's desire to make a difference in the lives of those who are less fortunate. Each piece in the store has a link to a craftsperson Dolores knows personally. "Also, from the beginning we've donated a percentage of our profits to organizations that support and endorse the micro-loan philosophy in helping women financially with an opportunity to get out of poverty. We contribute to the Foundation for Women, The Sophia Project and the Foundation."
We asked Dolores to tell us more about her shop. "Over time, based on our customers suggestions and requests we've evolved into much more than a typical jewelry store. In addition to having awesome unique jewelry from around the world, we also have a thriving consignment business. We call the pieces brought in by our customers "previously loved jewelry". We also offer jewelry repairs, redesign, and custom design pieces for special occasions. Additionally we re-knot pearls, clean jewelry and make private appointments to help customers match accessories with their wardrobe. And of course we offer private party shopping for groups of friends who want to party and shop together. We also participate in local charity events.
When you state your jewelry is from around the world we're curious where exactly have you shopped? "We buy semi precious stones, pink sapphires & rose-cut diamonds from India, pearls from Vietnam, unique ancient pieces from Istanbul, Turkey. And we always find treasures where ever we go such as Cambodia, Laos, Nepal, Prague, Bali, Bangkok, Nice, Italy, Spain, Hawaii, New York and The Tucson Gem & Mineral show. Just recently I bought prayer boxes from Tibet, not exactly jewelry but certainly wearable art!" Dolores exclaimed.